Your eyes burn by 2 PM. Headaches hit every afternoon. Reading feels harder at the end of the day. You've tried blue light glasses from Warby Parker, adjusted your monitor brightness, even downloaded those screen-dimming apps—but nothing truly helps.
You're frustrated because you know this isn't normal. You're supposed to be in your prime, crushing deadlines and building the future—but your eyes are holding you back. And honestly? You're worried this is just going to get worse.
Your eyes shouldn't be the weak link in your productivity. You've optimized everything else in your life—why should your vision be any different? You deserve technology-optimized eye care that matches the sophistication of your work.

Using advanced diagnostics like the iProfiler and OCT, we provide thorough eye exams that ensure your vision is crystal clear and your eyes are healthy.

Specialized care for conditions like glaucoma, cataracts, and macular degeneration using the latest in diagnostic and treatment technology.

Our curated collection of bespoke frames combines timeless craftsmanship with modern style to enhance your look.
At Eyes in Disguise Optometry in Cow Hollow, we've spent over 40 years understanding how modern work environments affect your eyes. Dr. Michelle Blas uses the same advanced diagnostic technology found in major medical centers—available right here in our boutique office—to create custom solutions for digital eye strain.
Generic solutions don't work because every person's visual system is unique. We use advanced wavefront technology (iProfiler) to map exactly how your eyes process digital screens—then create custom solutions that target your specific strain patterns.
We start with a thorough evaluation using our iProfiler technology to map your visual system. This 45-minute exam goes beyond standard eye charts—we analyze how your eyes handle prolonged near work, switching between screens, and low-contrast digital text.
Based on your diagnostic results, work habits, and home office setup, we design a personalized plan. This might include computer-optimized eyewear, workspace modifications, visual exercises, or dry eye treatment—whatever your eyes actually need.
Digital eye strain is dynamic—your needs change as your work evolves. We provide follow-up assessments to ensure your solution keeps working, adjust as needed, and monitor your eye health over time.
Common Symptoms We Address:
Afternoon headaches that worsen with screen time
Difficulty focusing after switching between phone and monitor
Neck and shoulder tension from poor visual alignment
Blurred vision that "resets" when you blink
Eyes that feel tired even after a full night's sleep


Options We Offer:
Single Vision Computer Lenses: Optimized for a specific screen distance (20-26 inches)
Occupational Progressive Lenses: Wide intermediate zones for multi-monitor work
Near Variable Focus Lenses: Perfect for laptop + phone users
Gaming-Optimized Lenses: Reduced eye fatigue for extended sessions

What We Actually Recommend:
Selective blue light filtering (not heavy yellow tints) that preserves color accuracy for designers and photographers
Anti-reflective coatings that target the specific wavelengths causing your strain
Circadian rhythm protection for late-night workers (yes, blue light does affect sleep)
Screen setting optimization as your first line of defense

We offer:
TearCare therapy for chronic dry eye
Artificial tear recommendations for your specific work environment
Lifestyle modifications to support tear production
Integrated treatment plans that address both dry eye and visual strain
Located in Cow Hollow at 2133 Union Street, we're your neighborhood solution for tech-driven eye strain. Whether you're working from a Marina apartment, commuting to SoMa, or running a startup in the Mission, we understand the unique demands San Francisco's digital lifestyle puts on your eyes.
Digital eye strain (also called Computer Vision Syndrome) is a group of eye and vision problems caused by prolonged screen use. Common symptoms include:
-Headaches (especially in the afternoon)
-Blurred vision after screen work
-Dry or burning eyes
-Neck and shoulder pain
-Difficulty focusing when switching between screens
-Increased light sensitivity
If you experience two or more of these symptoms regularly, a Digital Eye Wellness assessment can identify the root cause and provide solutions.
Computer glasses are optimized for the specific distance between your eyes and your screen (typically 20-26 inches), which is different from both reading distance and distance vision.
They often feature:
-Customized intermediate prescriptions
-Wider lens zones for multi-monitor viewing
-Anti-reflective coatings to reduce glare
-Precise focal points for your primary working distance
Regular glasses are designed for general use and may not provide optimal clarity at computer distance—even if your distance and reading vision are perfect.
We recommend an initial comprehensive Digital Eye Wellness Assessment if you're experiencing symptoms, followed by annual check-ins.
If your work setup changes significantly (new monitors, switch to full-time WFH, different office lighting), schedule a follow-up sooner.
San Francisco tech professionals often benefit from assessments every 12-18 months as their work demands evolve. If you already wear computer glasses, we include digital wellness evaluations in your regular comprehensive eye exams.
Most vision insurance plans cover comprehensive eye exams, which include digital eye strain evaluation. Many plans also provide benefits toward computer glasses or specialty lenses.
Medical insurance may cover treatment if your symptoms stem from an underlying eye condition like convergence insufficiency or dry eye disease.
We accept most major vision and medical insurance plans and will verify your benefits before your appointment. Our team can help you understand your coverage and maximize your benefits.
Absolutely. Gaming involves unique visual demands: rapid eye movements, sustained focus at fixed distances, low-light environments, and extended sessions.
We assess your visual system for gaming-specific needs and can recommend:
-Gaming-optimized lenses with wider fields of view
-Anti-reflective coatings for low-light environments
-Blue light management for late-night sessions
-Ergonomic setup recommendations for your gaming station
Many competitive gamers in San Francisco work with us to optimize their visual performance and reduce fatigue during tournaments and streaming sessions.
We're located at 2133 Union Street in the Cow Hollow neighborhood of San Francisco, easily accessible from the Marina District, Pacific Heights, Russian Hill, and downtown.
Access:
-Street parking available on Union Street
-Nearby parking garages on Fillmore Street
-Muni lines: 22, 41, 45
Our office is a boutique optometry practice that combines medical-grade technology with a luxury experience—because your vision care should be as sophisticated as your work.
Digital eye strain itself doesn't cause permanent vision loss, but chronic symptoms signal that your visual system is overworked—which can worsen over time if left untreated.
Long-term consequences may include:
P-rogression of nearsightedness (especially in younger patients)
-Chronic dry eye that becomes harder to treat
-Persistent headaches that affect quality of life
-Accommodation insufficiency that makes near work increasingly difficult
The good news: Addressing digital eye strain early prevents these long-term issues and often improves your overall visual comfort immediately.
Located in vibrant Cow Hollow, we stand out by combining expert medical care with luxury eyewear and personalized service. As a BBB‑accredited practice with an A+ rating since 2024, we ensure your vision health and style are both prioritized
Office Hours:
Monday-Friday: 8:00 AM - 6:00 PM
Saturday: 9:00 AM - 3:00 PM
Sunday: Closed
Location:
2133 Union Street, Cow Hollow
San Francisco, CA 94123
Eyes in Disguise Optometry