l.a.Eyeworks Is Now at Eyes in Disguise | Cow Hollow, San Francisco
l.a.Eyeworks Has Arrived at Eyes in Disguise in Cow Hollow, San Francisco
If you've been searching for l.a.Eyeworks in San Francisco, your search is over. Eyes in Disguise Optometry on Union Street in Cow Hollow is now an authorized carrier of l.a.Eyeworks — one of the most original, independent eyewear brands in the world. Whether you're a longtime l.a.Eyeworks collector or discovering the brand for the first time, our licensed optometrists can help you find the perfect frame and fit it with precision prescription lenses.
What Is l.a.Eyeworks?
Founded in 1979 on Melrose Avenue in Los Angeles by Barbara McReynolds and Gai Gherardi, l.a.Eyeworks is one of the most storied independent eyewear brands in the world. The brand launched with a singular mission: to design frames that treat the face as a work of art. Their tagline — "A face is like a work of art. It deserves a great frame." — remains one of the most quoted statements in optical history.
Unlike the handful of conglomerates that now own most global eyewear labels, l.a.Eyeworks has never been acquired. It remains privately owned, creatively independent, and deeply committed to craft. Frames are produced in limited quantities, crafted in Japan and Italy from premium acetate and fine metals, and released seasonally — which means styles sell out and don't come back.
Why l.a.Eyeworks Belongs in Cow Hollow
Cow Hollow and the Union Street corridor have long attracted San Francisco's most design-forward residents — people who care deeply about what they wear, where it's made, and the story behind it. l.a.Eyeworks is built for exactly that sensibility.
The brand's frames are not quiet. They are expressive, sculptural, and often theatrical — but always wearable. From bold geometric shapes to refined understated silhouettes, l.a.Eyeworks offers something for every face that wants to say something.
Eyes in Disguise has always curated our frame selection with that same principle in mind. Adding l.a.Eyeworks to our collection is a natural fit for a neighborhood that values independent design over mass-market fashion.
Current Collections at Eyes in Disguise
We carry a curated selection of l.a.Eyeworks' most recent seasonal releases, including frames from the SS25 and FW24 collections. Because l.a.Eyeworks produces in limited runs, availability changes regularly. We recommend calling ahead or stopping in to see what's currently in stock.
Some notable styles we've been loving:
THE99 (SS25) — A refined, slightly oversized rectangle with unexpected depth at the temples. Available in several colorways.
Catnap (SS25) — A playful cat-eye shape with a modern twist. Available in tortoiseshell and bold solids.
Duffle (FW24) — A sculptural round frame with substantial presence. One of the season's standout styles.
Shop l.a.Eyeworks at Eyes in Disguise
Eyes in Disguise Optometry is located at 2109 Union Street in the heart of Cow Hollow, San Francisco. Our doctors — Dr. Blas and Dr. Stroud — are both experienced in fitting specialty frames and can match any l.a.Eyeworks style with the right prescription lenses for your vision needs, including progressives, high-index lenses, and specialty coatings.
We welcome walk-ins for frame browsing, and you can also call us at (415) 474-7345 to check availability on specific styles or schedule a full eye exam and frame fitting in one appointment.
Frequently Asked Questions About l.a.Eyeworks at Eyes in Disguise
Where can I buy l.a.Eyeworks frames in San Francisco?
Eyes in Disguise Optometry at 2109 Union Street in Cow Hollow is an authorized l.a.Eyeworks retailer in San Francisco. We carry a curated selection of current seasonal styles from the brand's SS25 and FW24 collections. Because l.a.Eyeworks produces limited quantities, we recommend calling (415) 474-7345 to confirm availability of a specific style before visiting.
Is l.a.Eyeworks available with prescription lenses at Eyes in Disguise?
Yes. All l.a.Eyeworks frames at Eyes in Disguise can be fitted with prescription lenses by our licensed optometrists. We offer single vision, progressive, bifocal, high-index, and specialty lens options. Our doctors will assess your prescription and recommend the lens type that works best with your chosen frame shape.
How often does l.a.Eyeworks release new styles?
l.a.Eyeworks releases collections seasonally — typically a Spring/Summer and Fall/Winter collection each year. Because the brand produces in limited quantities, individual styles often sell out and are not restocked. If you see a frame you love, it's worth acting on it. We update our in-store selection as new collections arrive.
What makes l.a.Eyeworks different from other designer eyewear brands?
l.a.Eyeworks is independently owned and has remained so since its founding in 1979. The brand has never been acquired by Luxottica, Essilor, or any other optical conglomerate. Every frame is designed in Los Angeles with a commitment to artistic expression and manufactured in Japan or Italy using premium acetate and metal. The result is eyewear with a distinct point of view that can't be found at chain optical retailers.
Do I need an appointment to try on l.a.Eyeworks frames at Eyes in Disguise?
Walk-ins are welcome for frame browsing and try-ons at Eyes in Disguise. If you'd like to schedule a comprehensive eye exam alongside your frame selection, we recommend booking in advance. Call us at (415) 474-7345 or visit us at 2109 Union Street in Cow Hollow, San Francisco.
